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Treto Kolelo

Scope

Bulgarian culture, reframed for a generation rediscovering it

Approach

The founders' own story became the brand's story. We leaned into the tension between vintage and contemporary — using nostalgia not as decoration, but as the emotional core of the brand.

Outcome

A brand that feels like rediscovery.
"Вземи си култура, носи я със себе си!"

Services

Co-Founder
Art Direction
Branding
Strategy
Apparel Design

Partners

Photography—Eva Dobreva

Co-founders—Valentin Stoyanov, Gergana Boneva

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