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Good design starts with an honest understanding of what a brand is and what it needs to say. My job is to find that — and build something distinctive around it.
I specialise in branding and strategy including communication and creative direction. Collaborating with illustrators, photographers and digital designers, I am able to widen the possibilities of any project.
Every project starts with questions. What does this brand actually stand for? Who are we talking to? What does the world already look like — and how do we stand apart from it? The answers shape everything that follows. Strategy first, then craft, then execution.
Petya Milusheva
Founder of Kana
2020
As a start-up one of the most important things to succeed is to work with people who have a passion to your mission. I’ve worked with very few people who are willing to go the extra mile and Tsvetan is one of them. From the first call I had with Tsvetan, I had the impression that this was going to be a different experience – he raised questions which I didn't ask myself despite having a marketing background. We consider that the input from Tsvetan work on our project is one of the main keys to our success.
Atanas Arsov
Founder of Nordics
2019
I can honestly say that working with Tsvetan has been an awesome experience. His work helped our brand (Nordics) grow and be recognized by thousands of clients. He is quick-to-act, reliable and trustworthy and his designs are considered outstanding everywhere we exhibit.
Stefan Milev
CMO at Taylor&Hart
2019
I had the pleasure to work with Tsvetan on multiple projects at Taylor & Hart and I greatly appreciated his passion and dedication. He is a brilliant graphic designer - creative and careful to detail, never afraid to express his ideas, of which he had plenty.
Ryan Kohlman
TriviaHub
2018
Tsvetan is a very talented designer - he did an excellent job on our project. He sticks to deadlines and takes all feedback with a great attitude. Would highly recommend!
