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Third Wheel


Sharing culture in different forms with variety of people from different backgrounds.


Combining vintage and contemporary to achieve a visual look that is appealing to the young audience in order to let them re-discover the beauty and richness of Bulgarian culture.


The use of contemporary color, geometric typeface and organic shapes allowed developing a brand that is bold, authentic and friendly. The story of the founders and the idea of nostalgia was used to form the main narrative of the brand which creates a sense of accessibility and relation.

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