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Kana

Scope

Disrupting the understanding of what CBD is and communicating its advantages.

Approach

Kana is the parent brand of two sub-brands that target women and men — Kana Wonders and Kana Beast. We focused on creating an identity for Kana and Kana Wonders that communicates clearly the advantages of CBD.

Outcome

Leading with simplicity, warmth, transparency, and a straight-forward approach the result is a brand that emphasise on the positive impact CBD could have on people's lives.

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