Third Wheel (Трето Колело) supports and shares Bulgarian culture by producing clothing for men and women inspired from old movies, actors, poets, songs and other types of art. It aims to challenge, inspire and encourage a desire for culture. The founders are a couple and their best friend – the third wheel.
Come up with a brand strategy, name, tone of voice, visual identity, web design, and apparel that positions Third Wheel as the brand that shares culture.
Combining contemporary color, geometric typeface and organic shapes allowed developing a brand that is bold, authentic and friendly. The story of the founders and the idea of nostalgia was used to form the main narrative of the brand which creates a sense of accessibility and relation.