© Tsvetan Mitev


Phone: +447733880546


Nordics is a brand that provides sustainable alternatives to daily hygiene products and produces natural toothpaste. Their mission is to fight plastic pollution, inspire and motivate responsible eco-friendly mindset.




Developing branding, value proposition, messaging, packaging, magazine, and design strategy to position Nordics as a brand that stands for a sustainable and healthy lifestyle.

By using a certain set of vibrant colors, bold typography, and the products as a center-piece, I managed to develop a visual identity that is accessible and distinctive yet serious and responsible.